Love Thy Customer

Dear friend,

I usually don't mix business with religion.

However, I will do it now because both are integral to our lives.

So, here is a hint that will help you succeed in your business or become more effective in managing your customer service department.

Know your audience is great, but I want to go further, and instead of saying: Know your audience, I say: Love your customers.

If we peruse carefully and wisely, we will find several hidden pieces of excellent advice for succeeding in business in the Scriptures.

For example, consider the commandment, "Love thy neighbour as thyself." It has flown throughout the centuries as one of the more cherished pieces of advice, but just a few have thoroughly followed it. However, it's not just a religious principle; it's a timeless piece of advice that, when applied genuinely, can transform how we approach our daily interactions. This principle encourages empathy, understanding, and respect, crucial elements in building a loyal customer base.

So, I want to emphasize how ancient wisdom can be the key to success, especially in business.

I repeat it: Love thy neighbour as thyself.

I rephrase it: Love thy customers as thyself.

Of course, if you love your customers, you know what your customers need and want. You have done your homework, because if you know what your customers need and want, you know how to attract them.

How can you love your customer? It's easier than you think. Feel how you feel as a customer and transmit this feeling to your customer. How do you communicate a feeling? Let me tell you: With your confidence and knowledge of your product, all of this accompanied by your smile. Yes, your smile is the key to opening all doors. But it must be a sincere smile. Fake smiles will take you nowhere.

So, become acquainted with your customer, and most importantly, treat your customer as an individual. Never use the plural to refer to one person. We are all proud of ourselves. We all have feelings. We all deserve respect. We all seek satisfaction.

I will repeat: "My clients" should never be a disembodied, soulless, plural phrase. Behind the plural is a person you must love, understand, and care for because that woman or man is the base of your success.

Therefore, from now on, when proposing a business or service, don't ever touch your customer's pocket, bank account, or aim at their minds.

Aim at his or her heart. Cater to his or her emotions.

And, if you do so, congratulations, you will succeed.

I would love you to share your thoughts with our friends. Thank you.